MEET UPCLUB ROW

After five amazing years as RowStudio Amsterdam, it’s time for a name that rises with us.

Introducing: Upclub ROW.

This is more than a rebrand. It’s a reflection of who we’ve become — and where we’re headed.

COMMUNITY

Yes, we started as the first indoor rowing studio in Amsterdam. But what’s made this journey truly special isn’t just the workouts. It’s the people. Our community. Our club. The ones who keep showing up, pushing themselves, and lifting each other higher — physically and mentally.

Upclub is about rising together. It’s about more than rowing. It’s about progress. Power. Energy. And that post-workout feeling when you walk out the door a little stronger than when you came in.

NEXT CHAPTER

Don’t worry — we’re still rowing hard. You’ll still get the expert coaching from our trainers, the full-body burn, and the team vibe you know and love. Same crew, same DNA. Just a name that fits better. Because RowStudio was where we started. Upclub Row is where we’re going.

We can’t say much yet, but we promise: big things are coming.

Stay tuned. The next chapter is about to launch.